Manufacturing Alchemy! 5 Ways To Turn A ”Cheap” Product Into A High Profit OneSofeast’s head of New Product Development, Andrew Amirnovin, is back with Adrian from the team. They’re talking about manufacturing alchemy: taking a cheap product and converting it into a high-profit one! How can importers do this? Andrew shares 5 ways to boost your profits here.

 

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Episode sections

  • 00:00 – Greetings and introducing today’s topic.
  • 03:06 – Sell expensive or low-cost products?
  • 08:11 – 1. Add value to the product.
  • 16:23 – 2. Target a Niche Market.
  • 19:50 – 3. Improve the packaging.
  • 25:10 – 4. Upsell and Cross-sell.
  • 30:03 – 5. Invest in marketing.
  • 33:53 – Wrap-up.

 

Related content…

 

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About Adrian Leighton

Adrian is the Sofeast group's experienced marketer and has worked in manufacturing for around a decade. He has a particular interest in new product development and sharing important manufacturing news from China.If you've read, watched, or listened to some Sofeast content, Adrian has probably had a hand in it!
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