Who we are and privacy policy notice

Our website address is: https://www.sofeast.com.

This privacy policy notice is for this website; www.sofeast.com/ and served by Sofeast (5 Tai Mong Tsai Rd., Sai Kung, NT, Hong Kong) and governs the privacy of those who use it. The purpose of this policy is to explain to you how we control, process, handle and protect your personal information while browsing or using this website, including your rights under current laws and regulations. If you do not agree to the following policy you may wish to cease viewing/using this website.

Policy key definitions:

“I”, “our”, “us”, or “we” refer to the business, Sofeast.
“you”, “the user” refer to the person(s) using this website.
GDPR means General Data Protection Act.
PECR means Privacy & Electronic Communications Regulation.
Cookies mean small files stored on a users computer or device.
Processing of your personal data
Under the GDPR (General Data Protection Regulation) we control and/or process any personal information about you electronically using the following lawful bases.

Lawful basis: Consent

The reason we use this basis: Your clear agreement to the processing of your personal data for a specific purpose, such as if you consent to us adding you to an email list by way of giving us your contact information and confirming your consent by checking a consent box.

Lawful basis: Contract

The reason we use this basis: The reason why the processing is necessary based on a contract you have with the Company, or because the Company has asked you to take specific steps before entering into that contract.

Lawful basis: Legitimate interests

The reason we use this basis: The reason why the processing your data is necessary which is based on the legitimate interests or the legitimate interests of a third party, provided those interests are not outweighed by your rights and interests.

These legitimate interests are:

  • gaining insights from your behaviour on the Website;
  • delivering, developing and improving the Website;
  • enabling the Company to enhance, customise or modify the Website and services;
  • determining whether marketing campaigns are effective;
  • enhancing data security.

Processing of your personal data

We typically collect information including:

  • Your personal details,
  • Company details,
  • Data that identifies you, such as IP address
  • Anything you choose to tell us about
  • Data on how you use our website

Data retention period

We will continue to process your information on this basis until you withdraw consent or it is determined your consent no longer exists.

Sharing your information with 3rd parties

We do not share your information, such as selling it, with third parties.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Where your data is sent

Visitor comments may be checked through an automated spam detection service.

Your individual rights

Under the GDPR your rights are as follows:

  • The right to be informed;
  • The right of access;
  • The right to rectification;
  • The right to erasure*;
  • The right to restrict processing;
  • The right to data portability;
  • The right to object; and
  • The right not to be subject to automated decision-making including profiling.
  • You also have the right to complain if you feel there is a problem with the way we are handling your data. You can address any complaint to your national Data Protection Authority (https://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm).

*This does not include any data we are obliged to keep for administrative, legal, or security purposes.

We handle all of the above subject access requests in accordance with the GDPR.

If you wish to act on any of these rights, please email ‘inquiries [at] sofeast [dot] com’ and inform us what your needs are and we will comply with you within what is legally allowed and as quickly as possible.

 

You can also read our general terms and conditions.

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