Sofeast’s resident reliability expert and head of New Product Development, Andrew Amirnovin, joins Adrian from the team to show you the 5-step process of how to fix problem products that are being returned by customers. Everyone hopes they won’t be … Continue reading →

Renaud and Adrian from the team tackle how to design products with less negative environmental impacts and share and comment on the 39  environmental improvement strategies from the IEC 62430:2019 standard for environmentally conscious design. You’ll find that you won’t … Continue reading →

Sofeast’s head of New Product Development, Andrew Amirnovin, is back with Adrian from the team. They’re talking about manufacturing alchemy: taking a cheap product and converting it into a high-profit one! How can importers do this? Andrew shares 5 ways … Continue reading →

Sofeast’s CEO Renaud completes part 2 of his journey through 9 of the key questions businesses who’re developing new products commonly need answers to. Here’s part 2 of the podcast covering questions 5-9…(by the way, you can catch up on part … Continue reading →

Sofeast’s CEO Renaud is joined by Adrian from the team and they’re going to go through 9 of the key questions businesses who’re developing new products commonly need answers to. Here’s part 1 of this podcast covering questions 1-4…(by the … Continue reading →

Sofeast’s head of New Product Development, Andrew Amirnovin, explains what pilot runs are, their benefits to importers, the risks of skipping them, and the 5 key things that you need to plan for in order to get good results.   … Continue reading →

Renaud explains 10 of the biggest mistakes buyers who are new to sourcing from and manufacturing products in Asia keep making. If you know what they are, you can avoid them and enjoy better quality, costs, shorter lead times, and … Continue reading →

Renaud and Andrew talk about how to develop hardware products specifically for software companies used to using an agile design approach (often SCRUM) for software products that now need to create a new hardware product to support their business (such … Continue reading →

Renaud and Adrian discuss CE and UKCA compliance. These are EU and British regulations for product safety, health, and environmental requirements. If you sell products in these markets you’ll need to add the CE or UKCA mark to them, so … Continue reading →

Our CEO Renaud Anjoran and senior compliance officer and friend of the show Clive Greenwood are back on the podcast together to discuss some of the main challenges of quality management in China that importers face when they outsource their … Continue reading →