![Why Buyers and Suppliers Skip NPI Steps Before Mass Production [Podcast Ep. 348]](https://www.sofeast.com/wp-content/uploads/2026/10/why-buyers-suppliers-skip-npi-steps-ep348-1024x576.webp)
October 2, 2026
Adrian Leighton
Getting a new hardware product into mass production quickly is usually a priority. The buyer wants to start shipping, generating revenue, and meeting customer or retailer commitments. The manufacturer wants larger production orders because that is where most factories make…
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