Kickstarter EVOTRAIL Self-Following e-Wagon: To Good To Be True?

Following on from our recent blog post Fake Kickstarter Projects: Do Crowdfunding Sites Protect Backers? where we delved into how well Kickstarter and Indiegogo protect backers from seeing products that end up not fulfilling their promises for different reasons or … Continue reading →

Do crowdfunding sites do enough due diligence on the advertised products to ensure that backers aren’t seeing fake Kickstarter projects? The situation might surprise you. We also give some examples of how some backers try to bend the rules and … Continue reading →

We regularly work with entrepreneurs and businesses who have a product idea and want to launch it on the market. Despite many years of cooperation on a huge variety of electro-mechanical products from all kinds of niches, we tend to … Continue reading →

Renaud recently appeared on “The Seller Process Podcast” with its host Gianmarco to discuss the NPI process for effective product development and risk mitigation for entrepreneurs who are bringing a new product to market soon. They cover the following topics: … Continue reading →

E-commerce sales are enduringly popular and here at Sofeast a number of our clients sell products that way. With the latter in mind, here are a few tips to help you get better results…

Anyone manufacturing their product wants it to be on time, within budget, at the right level of quality and reliability, and in compliance with market regulations, but in terms of safety, they also don’t want it to be copied! There is … Continue reading →

4 Crowdfunding failures we can learn from Not every great product idea makes it into production. Even some excellent products are crowdfunding failures that didn’t make it past the prototype stage, leaving the inventors, backers, and fans scratching their heads … Continue reading →

A final prototype has been approved and the foreign company’s next step is to go into mass production with the Chinese manufacturer. This is known as transitioning to manufacturing. Here’s how the process works…

Some people expect a perfect product that’s ready for manufacturing after just one round of prototyping. Is this realistic, though? Let’s explore how many prototypes might be required, why different rounds of prototyping are undertaken during the new product introduction … Continue reading →

Every company or entrepreneur who’s developing and manufacturing a new product should be conscious of the importance of reliability testing and having a reliability test plan to make it happen. There are cost and timing implications to testing, as with … Continue reading →