New Product Launch Archives - Sofeast

What Went Wrong With Dyson’s $500 Toothbrush? Manufacturing Lessons for Hardware Companies [Podcast Ep. 349]

What Went Wrong With Dyson’s $500 Toothbrush? Manufacturing Lessons for Hardware Companies [Podcast Ep. 349]

October 9, 2026

Adrian Leighton

Dyson spent around six years developing its new CameraJet toothbrush, involving hundreds of engineers and some highly sophisticated technology. But within days of its September 2026 launch, users and reviewers were reporting failures, and the product soon became temporarily unavailable…

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New Product Launch

Can You Afford to Manufacture Your Idea? Budget Truths from Idea to Mass Production [Podcast]

December 5, 2025

Adrian Leighton

New Product Launch

Fitness Wearable Development Challenges: What You Need to Know Before Manufacturing in China

August 11, 2025

Renaud Anjoran

New Product Launch

Prototype, Patent, then Market: A Misguided Concept

March 17, 2025

Renaud Anjoran

New Product Launch

8 Common Project Leaders’ Pitfalls During New Product Development

February 24, 2025

Renaud Anjoran

New Product Launch

We have a product concept. How long will it take to build our prototype?

October 24, 2024

Renaud Anjoran

New Product Launch

Kickstarter EVOTRAIL Self-Following e-Wagon: To Good To Be True?

February 19, 2024

Adrian Leighton

New Product Launch

Fake Kickstarter Projects: Do Crowdfunding Sites Protect Backers?

February 14, 2024

Renaud Anjoran

New Product Launch

Why does new product development take so long?

February 7, 2024

Renaud Anjoran

New Product Launch

Discussing the NPI Process for Effective Product Development

July 24, 2023

Adrian Leighton