With our 15+ years as a company and with the individual experiences of our people, we’re confident we provide the know-how that you require to improve your cooperation with Chinese suppliers.

We have several teams. Meet some of the key members and learn about their backgrounds and experience here:

Partners and Top Management

renaud anjoran

Renaud Anjoran


Our founder and CEO, Renaud Anjoran, is a recognised expert in quality and supply chain issues.

He has worked in purchasing and quality for 15 years in greater China. His main experience has been in electronics, textiles, plastic injection, die casting, eyewear, furniture, oil & gas, and paint.

He is an ASQ-Certified ‘Quality Engineer’, ‘Reliability Engineer’, and ‘Quality Manager’, and a certified ISO 9001 & 14001 Lead Auditor.

He maintains our popular blog on these topics at QualityInspection.org. He has been quoted in the New York Times, the Wall Street Journal, Bloomberg, the Los Angeles Times, Reuters, Business Insider, the South China Morning Post, Quality Progress, Quality Digest, and more.

He is an expert in the architecture of quality management systems and keeps leading the development of SynControl (the IT platform that powers our Quality Assurance department).

Feel free to connect with Renaud via his LinkedIn page.

fabien gaussorgues

Fabien Gaussorgues


Our COO, Fabien Gaussorgues, has 25 years of engineering and operations management experience, mostly in Fortune 500 groups (Safran, Thales, Nortel, and Airbus).

He developed subsystems that ended in cars, fighter jets, 3G base stations, and in mobile phones to be used in secured and private networks.

Fabien has been in China for 10 years and has managed key suppliers for the Airbus group. His main focus was on the launch of new products (new product introduction).

He launched a supply chain management & engineering company, SAOS, in 2011. From 2014 to 2018, Sofeast and SAOS gradually merged operations to offer an integrated solution for companies that work with China manufacturers.

At Sofeast, he works with new clients on setting the right strategy, from design to manufacturing, and coaches the team in providing the right level of assistance along the way.

Fabien welcomes you to connect via his LinkedIn profile.

Andrew Amirnovin

Head of NPD

Our head of New Product Development, Andrew Amirnovin, is an electrical and electronics engineer and a reliability & quality expert.
He worked for 4 years at Nokia as program component quality manager.

He then worked at AT&T for 5 years, where he formed and managed the Device Integrity & Reliability team and developed testing processes that have become standard in the industry.

After that, he worked for 3 years for LG as senior manager, hardware reliability engineering. And then for GoPro as manager of advanced product quality and reliability engineering, where he drove changes that resulted in the highest quality and most reliable products launched to date.

In the Sofeast group, he leads the New Product Development team, works closely with customers, and helps structure our processes.

Andrew is an ASQ-Certified Reliability Engineer and he is our customers’ go-to resource when it comes to building reliability into the products we help develop.

Robin Guan


Our CTO, Robin Guan, is an electronic engineer with 20 years of experience in product development in Shenzhen.

He started his career working at Huawei for 8 years, as a hardware engineer and as a project leader working on new product introduction.

He was then a senior project manager, working on the development and production of various mobile devices, at Hytera Communications for 8 years. (Hytera is a telecommunication devices manufacturer that went public in 2011 and is a world leader in certain markets.)

At Sofeast, Robin is leading the development of our own ERP system, which is tailored to our way of working and is impacting all aspects of our organization internally.

He also provides guidance to the teams based on his past experiences in development and manufacturing, both on the technical side and on the supply chain side.

Finally, Robin helps ensure compliance with local laws and regulations, as our operations become more complex.

Supply chain management team

25+ members (Shenzhen HQ, Dongguan, Ho Chi Minh City, Chennai)

Gives you visibility into and control over your supply chain.
Our supply chain management team is your partner when working with suppliers in China, Vietnam, and India.

This team’s members are experts in:

  • Sourcing and vetting suppliers in China and throughout Asia who are a great fit for your needs and have the ability and capacity to deliver the products at the cost, quality, and lead time you expect.
  • Project management, especially working on your behalf on the ground with your suppliers to assure your project runs smoothly.
  • Arranging and managing logistics from China to worldwide destinations.
  • Setting up a fulfilment program (packaging, dropshipping and/or shipping).

See our supply chain management solutions here.

Supply chain management team

Product engineering team (R&D)

10+ members (Dongguan)

Product engineering team

Get expert assistance to develop and test your new product, in order to get a prototype that validates your product design.
Our experienced engineers work with hardware startups and SMEs to provide much-needed support and guidance when getting a new product from initial design to an approved prototype, where our NPI team takes over.

This team includes engineers who are experts in:

  • Mechanical engineering
  • Electrical/Electronic engineering
  • ‘Design For Manufacturing’ reviews
  • Prototype development
  • CNC machining & 3D printing, for rapid prototyping
  • Product testing with our lab’s equipment

Explore our product engineering solutions and also our in-house prototyping equipment.

Quality Assurance team

25 members (Foshan office and various locations)

We put systems in place to maintain your product’s quality and inspect it throughout every stage of production.
Sofeast is ISO 9001:2015 accredited by the BSI and our technicians can cover most of Asia to perform factory audits and product inspections.

Our QA technicians are experts in:

  • Factory audits (quality systems, social compliance practices)
  • Product QC inspections
  • Process audits
  • QA program planning & implementation

Take a look at our QA solutions.

Quality Assurance team

New Product Introduction team (NPI)

15 members (Dongguan)

New Product Introduction team

Going straight from an approved prototype to mass production is full of risks. Our team helps ensure the product and the process are ready.
Our NPI team follows a very structured process to remove risks and validate the manufacturing & testing processes.

The team includes engineers and technicians who are experts in:

  • Plan for the next steps, and then manage the project
  • Tooling design & approvals
  • Risk analysis and corrective action plans
  • Testing & inspection plan development, and testing jigs setup
  • Assembly instructions writeup, and assembly fixtures setup
  • Pilot run preparation and monitoring

We describe our NPI solution here.

3PL (Fulfillment, warehousing, co-packing) team

10 members (Dongguan, Shenzhen Free Trade Zone)

We provide everything you need to receive, store, pack, and ship your products from China to your destination or to customers.
Our 2 third-party logistics facilities cover more than 10,000 Sqm of warehousing space here in the PRD of South China near one of China’s key ports.

Our 3PL team handles:

  • Warehousing, consolidation, fulfillment
  • Co-Packing
  • Kitting & assembly
  • Product repair & rework
  • Logistics management
  • E-commerce vendors’ requirements

Learn more about our fulfillment solutions here.


Get help today


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