How to Reduce Your Product Return Rate [Podcast]Our head of New Product Development, Andrew Amirnovin, joins Adrian from the team to explain what the product return rate is, why customers return products, how to reduce the risk of returns during the new product design and development phases, and what to do if a product starts getting returned.

If you manufacture and import products you don’t want too many returns as they can be costly in warranty claims, redevelopment, time, and damage to your brand’s reputation.

 

Listen here!

Listen: Your Product Return Rate & How To Control It?

Watch: Video on YouTube

 

Episode sections

  • 00:00 – Greetings, introducing the topic.
  • 01:17 – Andrew introduces his role as new product development head in the Sofeast group.
  • 02:58 – What is the product return rate?
  • 05:07 – How return rates vary depending on product type.
  • 06:45 – What are the 5 main causes of product returns?
  • 10:37 – 7 Steps you can take to ensure you get as low a return rate as possible BEFORE the product is sold.
  • 25:51 – If a product you’re already selling starts getting returned, what can you do? (6 steps)
  • 33:00 – Some famous product recalls.
  • 36:10 – The role of the NPI process.
  • 38:27 – Wrap up.

 

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