Tag Archives: npi process

Last updated: January 16, 2026

Why Your New Product Development (NPD) Partner Really Matters [Podcast]

Posted on January 16, 2026 by Adrian Leighton

Bringing a product from idea to mass production is never a straight line. In this episode, Adrian is joined by Paul Adams, who leads the New Product Development (NPD) team at Agilian Technology, to explain why the strength of your … Continue reading →

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The Iron Triangle of NPI: What to Sacrifice: Time, Cost, or Quality? [Podcast]

Posted on January 2, 2026 by Adrian Leighton

In the first episode of 2026, Adrian is joined by Paul Adams to unpack a concept that quietly shapes every product development project: the Iron Triangle of New Product Introduction (NPI). If you’ve ever launched late, gone over budget, or … Continue reading →

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Sofeast’s Top 5 Podcast Episodes of 2025

Posted on December 31, 2025 by Adrian Leighton

As we close out 2025, join us as we review which China Manufacturing Decoded episodes delivered the most value to our audience, measured simply by listener numbers. The episodes below stood out and tackled some of the real decisions importers … Continue reading →

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Can You Afford to Manufacture Your Idea? Budget Truths from Idea to Mass Production [Podcast]

Posted on December 5, 2025 by Adrian Leighton

In episode 305 of China Manufacturing Decoded, Adrian and Paul dig into a question that most new hardware founders don’t really want to face: can you actually afford to take your product from idea to mass production? They unpack the … Continue reading →

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Production-Ready? Critical Deliverables & Validations You Can’t Skip [Podcast]

Posted on March 7, 2025 by Adrian Leighton

Are YOU ready for production? Rushing into production without proper checks can lead to costly mistakes. In this episode, we break down the critical buyer-side deliverables and validations that ensure your product is genuinely ready for mass production (especially for … Continue reading →

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Sofeast QA Program: Reduce Your Risks When Launching New Products

Posted on September 23, 2024 by Adrian Leighton

We support lots of companies to develop their own new electrical/electronic products and bring them into production. Over 90% of those projects are in China. But how do we support you to go from product early prototypes to mass-produced products … Continue reading →

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Elon Musk’s New Product Introduction Philosophy: What Can We Learn? [Podcast]

Posted on June 14, 2024 by Adrian Leighton

Adrian and Renaud get together to talk about Elon Musk’s insights and philosophy into developing and bringing new products to market (from an interview by ‘Everyday Astronaut’ on YouTube at his launch facility a few years back). He shares his … Continue reading →

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Why does new product development take so long?

Posted on February 7, 2024 by Renaud Anjoran

We regularly work with entrepreneurs and businesses who have a product idea and want to launch it on the market. Despite many years of cooperation on a huge variety of electro-mechanical products from all kinds of niches, we tend to … Continue reading →

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7 Key NPI Tasks To Do Before You Take Your Product Into Production [Podcast]

Posted on January 5, 2024 by Adrian Leighton

Adrian and Andrew Amirnovin kick off 2024 by going through 7 key New Product Introduction tasks you need to be aware of to get a positive outcome before mass producing your product. If this is the year you bring a … Continue reading →

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Cost Vs Quality – How Manufacturers Can Find A Balance [Podcast]

Posted on January 12, 2024 by Adrian Leighton

Adrian and Renaud tackle the big question of cost versus quality and how they both affect each other in manufacturing. You’ll learn common Chinese attitudes towards them, the long-term power of lean, and some achievable levers that can bring you … Continue reading →

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