We’re rewinding one of our most popular episodes ever; breaking down the New Product Introduction (NPI) process and why it’s the difference between a smooth product launch…and a costly failure.
If you’ve ever:
- Rushed into tooling too early
- Hit quality issues in production
- Faced unexpected delays or rising costs
There’s a good chance your NPI process wasn’t solid.
In this episode, Adrian and Renaud walk through what NPI actually looks like in practice, not theory, and how it helps you validate your design, test assumptions, and reduce risk before scaling production.
Listen here
Listen to the episode or watch on YouTube
Episode Sections:
- 00:00:12 — Introduction
- 00:02:24 — Rewind to the NPI Process
- 00:05:04 — Understanding the NPI Process
- 00:08:09 — Prototyping and Feasibility
- 00:12:57 — Tooling and Production Samples
- 00:18:01 — Pilot Run and Testing
- 00:20:56 — Assessing the NPI Process
- 00:26:08 — Balancing Risks and Quality
- 00:26:31 — Closing Remarks and Future Topics
Further content
- The NPI Process (Includes graphic)
- Analysing the (NPI) New Product Introduction Process & its Benefits [Podcast]
- The New Product Introduction Process Guide (Long Read)
- Remember, we can help you develop and manufacture your new product following our structured NPI process to reduce your risks, and more.
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