Sofeast Group Marketing & Content | Host of China Manufacturing Decoded
Adrian Leighton manages marketing and content for the Sofeast Group and has been working closely with the manufacturing industry for around a decade.
He has a particular interest in new product development, manufacturing in China and Asia, product quality and reliability, and the challenges companies face when moving innovative hardware products from concept through industrialization and into mass production.
Adrian regularly works with Sofeast's engineers, quality specialists, supply chain experts, and management team to turn their hands-on experience into practical content for manufacturers, importers, product developers, and business owners.
He is also a regular host of the China Manufacturing Decoded podcast, where he discusses topics ranging from product design, DFM and NPI to supplier management, quality assurance, reliability, compliance, sourcing, and manufacturing strategy with Sofeast team members and external industry experts.
If you've read a Sofeast or Agilian article, downloaded one of our manufacturing guides, watched one of our videos, or listened to the podcast, there is a good chance Adrian has been involved in researching, producing, editing, or presenting it.
His goal is to make sometimes complex manufacturing topics clear, practical, and useful for companies that need to make better decisions about developing and manufacturing their products in Asia.