Renaud hosts and is joined by Andrew Amirnovin, Sofeast’s product reliability head, and they’re looking at how Apple tests iPhone reliability and durability. Recently Marques Brownlee shared some videos from within Apple’s testing lab and interviews with their head of hardware engineering and the insights were interesting. It turns out that Andrew has also visited Apple’s lab and he shares his insights about that, and the pair discuss what you can learn from how Apple does things.

 

Listen to the episode here 👇

Listen: to the podcast episode

Watch: on Youtube

 

Episode sections

  • 00:00 – Greetings and introduction.
  • 01:08 – The advent of the iPhone in 2006 and the testing it required.
  • 08:48 – Worries about reliability: What did Andrew learn at Apple’s testing lab back then?
  • 13:40 – What can we learn from the tests in Brownlee’s recent videos (June 24) from Apple’s labs?
  • 22:00 – What kind of drop test were they doing?
  • 26:07 – What are the different drop surfaces used for?
  • 29:10 – Apple’s hardware engineering head wants to make a product that ‘never fails.’ Realistic?
  • 31:49 – Is repairability better than durability?
  • 36:21 – Wrapping up and closing questions.

 

Related content…

 

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About Adrian Leighton

Adrian is the Sofeast group's experienced marketer and has worked in manufacturing for around a decade. He has a particular interest in new product development and sharing important manufacturing news from China.If you've read, watched, or listened to some Sofeast content, Adrian has probably had a hand in it!
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