Last updated: November 7, 2025

In today’s episode, Adrian is joined by our CEO, Renaud, to discuss the growing tension between the US and China over rare earth magnets and how China’s stranglehold on these materials is starting to squeeze global manufacturers.

From electronics to EVs and even military hardware, rare earth magnets, such as neodymium, are critical components. With China controlling over 90% of refining, recent export restrictions are becoming a powerful geopolitical lever.

We’ll explore how this trade standoff has developed, what rare earth magnets are used for, and most importantly, what manufacturers, startups, and scale-ups can do as the supply chain grows more unstable.

 

Listen here

Listen to the episode or watch on YouTube

 

Show sections

  • 00:00 – Intro: Rare Earths and the New Supply Chain Threat
  • 00:52 – Why Rare Earth Magnets Matter for Electronics and Military Products
  • 02:57 – China’s Dominance in Refining: How It Happened
  • 05:44 – Made in China 2025 and Strategic Mineral Control
  • 08:43 – Trade Tensions, Tariffs, and Semiconductor Export Bans
  • 13:35 – China’s Retaliation: Export Restrictions on Rare Earth Magnets
  • 15:20 – Impacts on Automakers and Supply Chain Instability
  • 16:45 – Options for Manufacturers: Stockpiling, Redesign, and Buying Assemblies
  • 19:45 – Can You Avoid China’s Grip? The Harsh Reality for SMEs
  • 23:00 – Final Thoughts

 

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Adrian Leighton

About Adrian Leighton

Adrian is the Sofeast group's experienced marketer and has worked in manufacturing for around a decade. He has a particular interest in new product development and sharing important manufacturing news from China. If you've read, watched, or listened to some Sofeast content, Adrian has probably had a hand in it!
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