As e-commerce continues to grow, your fulfillment strategy is the backbone of your business. In Episode 282 of China Manufacturing Decoded, host Adrian is joined by Kate, Supply Chain Leader at Sofeast, to compare three common logistics models: Retail distribution, Amazon FBA, and Direct-to-Consumer (D2C). You’ll learn how each demands different approaches to packaging, compliance, and inventory management.
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Show sections
- 00:00 – Intro
- 01:12 – Retail vs. FBA vs. D2C: Channel overviews
- 04:23 – Retail: Bulk shipping & packaging compliance
- 08:06 – Amazon FBA: Labeling, penalties & alternatives
- 15:36 – D2C: Dropshipping from China
- 20:30 – D2C: Holding stock in overseas 3PLs
- 23:40 – Choosing the right channel by stage and volume
- 26:00 – Combining models: hybrid logistics strategies
- 28:40 – Key takeaways
Most companies begin with D2C/dropship, transition into FBA as they scale, and then expand into retail. Sofeast supports brands at every stage, providing labeling, packaging, system integration, and cross-channel logistics.
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- The Logistics of Exporting from China — Air and Sea
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