Last updated: June 5, 2026

Tooling delays do not usually start when steel is being cut.

By that point, the design may already have been released, the tooling order placed, the deposit paid, the launch timeline shared internally, and the first sample date built into the project plan. But if the design was not fully ready, the DFM review was incomplete, the tool complexity was underestimated, or the wrong assumptions were made about steel, cavities, surface finish, or trial runs, the schedule may already be unrealistic.

That is why tooling lead time needs to be understood before the toolmaker starts machining.

In episode 331 of China Manufacturing Decoded, Adrian and Paul Adams, Head of New Product Development at Agilian Technology, discuss the common “8 to 12 week tooling” figure that many hardware founders hear before cutting steel. They explain where that number comes from, when it may be realistic, and why it can quickly become misleading for real consumer electronics, IoT, and hardware products.

 

Listen here

Listen to the episode or watch on YouTube

 

Podcast sections

  • 00:00:31 – The “8 to 12 week tooling timeline”
  • 00:02:28 – What tooling includes and why it matters
  • 00:04:21 – Tooling cost and why first-time founders get caught out
  • 00:06:08 – Where the 8 to 12 week figure comes from
  • 00:07:23 – Why real consumer electronics products are more complex
  • 00:08:35 – When the tooling timer really starts
  • 00:11:10 – Why design readiness and DFM review are critical
  • 00:13:26 – How part complexity affects tooling lead time
  • 00:13:50 – Steel selection: P20, H13, and tool life
  • 00:15:40 – Responsiveness during T0, T1, and T2 trials
  • 00:16:26 – Why being in China can speed up tooling decisions
  • 00:19:03 – Planning around Chinese New Year, Golden Week, and May Day
  • 00:21:47 – How to create a tooling schedule that works
  • 00:22:05 – Reviewing the DFM report properly before cutting steel
  • 00:24:00 – Building a tooling specification and critical path plan
  • 00:25:34 – Understanding T0, T1, T2, and rework cycles
  • 00:27:45 – Why you should always build in a schedule buffer
  • 00:28:56 – Why many tooling delays come from the customer side
  • 00:30:15 – Final advice: understand the full tooling process

 

Further content

 

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Adrian Leighton

About Adrian Leighton

Adrian is the Sofeast group's experienced marketer and has worked in manufacturing for around a decade. He has a particular interest in new product development and sharing important manufacturing news from China. If you've read, watched, or listened to some Sofeast content, Adrian has probably had a hand in it!
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