How to Calculate the Cash Needed to Prototype & Launch your New Product

Sofeast’s CEO Renaud Anjoran and Adrian kick off the episode by talking about Hong Kong’s new and improved immigration and Covid procedures and the heatwaves and droughts in China that have been affecting manufacturing there. The main topic is learning … Continue reading

When and Why a Product Failure Analysis is Required

Sofeast’s CEO Renaud Anjoran and Adrian from the team discuss product failure analysis. This is an action you should consider taking if you suddenly experience quality, reliability, or safety problems with your product during development or, more commonly, once it’s … Continue reading

How To Get Better Quality Products From Suppliers & Optimize QC Inspections

Sofeast’s CEO Renaud Anjoran and Adrian from the team are back with a topic for importers placing large and valuable orders with their overseas manufacturers and performing many product inspections. Your inspection budget is no doubt a reasonable size, but … Continue reading

How to Reduce Your Product Return Rate [Podcast]

Our head of New Product Development, Andrew Amirnovin, joins Adrian from the team to explain what the product return rate is, why customers return products, how to reduce the risk of returns during the new product design and development phases, … Continue reading

Why Taobao is Unsuitable for Sourcing Parts used in Mass Production [Podcast]

Sofeast’s CEO Renaud explains why sourcing parts from Taobao is too risky, joined by Adrian from the team.  When developing new products in China it’s easy to buy parts quickly and at a low price from Taobao, and that’s OK … Continue reading

DIY Sourcing from China Part 9 Keeping Your Supplier’s Costs Under Control

We have finally reached the end of our mini-series of episodes on how to do your own sourcing from China! Renaud has been taking you through the sourcing process, from getting started by finding suitable suppliers all the way through … Continue reading

How To Comply With The EU Ecodesign Regulation (Part 2)

This is a crucial listen to anyone currently importing products into the EU! The new EU Ecodesign for Sustainable Products Regulation is coming soon, meaning that you will be legally obliged to comply with its demands for more sustainable products, … Continue reading

Why Unauthorized Subcontracting Is A Big Problem [Podcast]

Unauthorized subcontracting could really hurt your business. You need to get your products made on time, but at what cost? Our CEO Renaud is joined by Adrian from the team and they go through what this is and the dangers … Continue reading

one thing to do BEFORE You Start Mass Production!

The Sofeast Group’s head of New Product Development, Andrew Amirnovin, joins Adrian to warn you about the ONE THING YOU MUST DO BEFORE GOING INTO MASS PRODUCTION! We won’t give it away here – you’ll have to listen to the … Continue reading

Sofeast's Recommended QA Program For New Electronics

Manufacturing new products is riskier than those which have been in production for some time, that’s true for almost every product type and in particular for electronic products, because there’s just more to go wrong and more that we don’t … Continue reading