Tag Archives: new product manufacturing

How to Manufacture a New Product with the Customer Journey in Mind

Sofeast’s CEO Renaud and head of New Product Development, Andrew discuss how to build a product while keeping the whole customer journey in mind. Making a good product is just one step of the journey, and in fact, there are … Continue reading

Posted in Sofeast Podcast | Tagged , , , | Leave a comment

Sourcing Chinese Manufacturers: Western Or Chinese Model? [Podcast]

Our CEO Renaud wrote this guest post on Harris Bricken’s ‘China Law Blog’ explaining the two typical Chinese manufacturing models for importers looking for a partner to help them develop and mass produce their new product. In this episode, he … Continue reading

Posted in Sofeast Podcast | Tagged , , | Leave a comment

A Product Designer’s Tips For New Product Launches

In this post, we interview an experienced product designer to get his tips for new product launches. Why? A lot of people who come up with an innovative product idea think that the new product launch process goes something like … Continue reading

Posted in New Product Launch | Tagged , , , | Leave a comment

Exploring The Key New Product Development Deliverables [Podcast]

Join our CEO Renaud Anjoran as he talks you through the new product development process and its various deliverables that form milestones for the buyer and help assure that you get quality and safe products going into mass production. You’ll … Continue reading

Posted in Sofeast Podcast | Tagged , , | Leave a comment

Getting To Grips With Non-Recurring Engineering Costs (NRE) [Podcast]

In this episode of the podcast, we discuss Non-Recurring Engineering costs for manufacturers. As the name suggests, these costs are usually one-off and are what it takes to get your product into production. These costs are perhaps better known as … Continue reading

Posted in Sofeast Podcast | Tagged , , , , | Leave a comment

Why Are Pilot Runs So Important When Launching New Products? [Podcast]

Pilot runs aren’t just a ‘good idea,’ they’re a must when manufacturing new products as you are about to find out… Renaud and Adrian from the team explore an important part of the new product launch process: pilot runs. In this … Continue reading

Posted in Sofeast Podcast | Tagged , , , | Leave a comment

How To Protect Product IP When Working With Contractors & Factories In Different Locations? [6 tips]

Entrepreneurs, hardware startups, and various SMEs commonly outsource parts of their new product manufacturing project to various individuals and companies around the world, such as product designers and factories. But one worry they have is how to protect product IP … Continue reading

Posted in IP protection | Tagged , , , , , , | Leave a comment

Incubator Or Accelerator? What Should A Hardware Startup Choose?

Hardware startups often ask us: ‘Incubator or accelerator? What’s our best choice?’  The answer depends largely on where you’re at with your product idea, how mature your business/company is, and what kind of investment you are looking for.

Posted in Hardware Startups | Tagged , , , , , | Leave a comment

Importing from China? Use this product specifications template.

Many importers don't organise their product specifications and dealings with suppliers at all well Some importers send information about the product they expect through many different channels: Email threads Skype, WeChat, or QQ conversations In the form of samples or validations of … Continue reading
Posted in Tips for importers | Tagged , , , , | Leave a comment

Checklist for importers who are manufacturing products in China / low-cost Asia

Many people come to us and ask: “What are the steps we need to take now that we have decided to manufacture our products in China/Vietnam/SE Asia?” While no two manufacturing projects are the same, I’ve tried to distill the … Continue reading

Posted in Tips for importers | Tagged , , , | Leave a comment