Tag Archives: new product launch

Last updated: April 10, 2026

How to Cost Your Product Properly (Design-to-Cost Explained) with Paul Adams [Podcast]

Posted on April 10, 2026 by Adrian Leighton

By the time some manufacturers realize the full cost picture of their new product, fixing it is expensive, and sometimes too late. In episode 323, we break down how product costing really works. You’ll see the key cost drivers, where … Continue reading →

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The Iron Triangle of NPI: What to Sacrifice: Time, Cost, or Quality? [Podcast]

Posted on January 2, 2026 by Adrian Leighton

In the first episode of 2026, Adrian is joined by Paul Adams to unpack a concept that quietly shapes every product development project: the Iron Triangle of New Product Introduction (NPI). If you’ve ever launched late, gone over budget, or … Continue reading →

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Prototype to Production: 7 Sneaky Pitfalls to Avoid [Podcast]

Posted on September 5, 2025 by Adrian Leighton

In this episode of China Manufacturing Decoded, Adrian and Renaud unpack seven critical pitfalls that hardware startups routinely fall into during the path from working prototype to mass manufacturing. They explain why these mistakes happen, the consequences they bring, and … Continue reading →

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Production-Ready? Critical Deliverables & Validations You Can’t Skip [Podcast]

Posted on March 7, 2025 by Adrian Leighton

Are YOU ready for production? Rushing into production without proper checks can lead to costly mistakes. In this episode, we break down the critical buyer-side deliverables and validations that ensure your product is genuinely ready for mass production (especially for … Continue reading →

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8 Common Project Leaders’ Pitfalls During New Product Development

Posted on February 24, 2025 by Renaud Anjoran

For businesses developing and manufacturing in China or other parts of Asia, the journey through the New Product Introduction (NPI) process is complex and filled with potential pitfalls. It’s hard enough to launch a new product, so reducing worries is … Continue reading →

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Angell e-Bikes Rise and Fall: A Cautionary Design and Manufacturing Tale [Podcast]

Posted on February 7, 2025 by Adrian Leighton

Adrian and Renaud are looking into the Angell e-bike brand today. This once-promising French e-bike startup soared in popularity and even had a partnership with the MINI car brand, but is now facing bankruptcy. What went wrong? Was it poor … Continue reading →

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We have a product concept. How long will it take to build our prototype?

Posted on October 24, 2024 by Renaud Anjoran

A business has a product concept and an initial BOM (Bill Of Materials) and now needs to create a prototype to raise funding. Backers will want to see a working and relatively good-looking prototype first before parting with their cash.* … Continue reading →

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From Product Concept to Market: Costs, Milestones, and Pitfalls. [Podcast]

Posted on September 6, 2024 by Adrian Leighton

Adrian and Renaud talk you through the intricate journey of taking a consumer electronic product from concept to market. They discuss the various milestones, tasks, and example costs involved in this process. From the initial product concept and design to … Continue reading →

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7 Key NPI Tasks To Do Before You Take Your Product Into Production [Podcast]

Posted on January 5, 2024 by Adrian Leighton

Adrian and Andrew Amirnovin kick off 2024 by going through 7 key New Product Introduction tasks you need to be aware of to get a positive outcome before mass producing your product. If this is the year you bring a … Continue reading →

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The Benefits of a Feasibility Study (during new product development)

Posted on September 1, 2023 by Adrian Leighton

Renaud and Adrian talk about what a feasibility study for new products is, its benefits, and everything you need to know in order to implement yours. This will really help you to identify potential issues long before you manufacture your … Continue reading →

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