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Tag Archives: new product launch
From Product Concept to Market: Costs, Milestones, and Pitfalls. [Podcast]
Adrian and Renaud talk you through the intricate journey of taking a consumer electronic product from concept to market. They discuss the various milestones, tasks, and example costs involved in this process. From the initial product concept and design to … Continue reading
7 Key NPI Tasks To Do Before You Take Your Product Into Production [Podcast]
Adrian and Andrew Amirnovin kick off 2024 by going through 7 key New Product Introduction tasks you need to be aware of to get a positive outcome before mass producing your product. If this is the year you bring a … Continue reading
The Benefits of a Feasibility Study (during new product development)
Renaud and Adrian talk about what a feasibility study for new products is, its benefits, and everything you need to know in order to implement yours. This will really help you to identify potential issues long before you manufacture your … Continue reading
Discussing the NPI Process for Effective Product Development
Renaud recently appeared on “The Seller Process Podcast” with its host Gianmarco to discuss the NPI process for effective product development and risk mitigation for entrepreneurs who are bringing a new product to market soon. They cover the following topics: … Continue reading
Prototype, Patent, then Market: A Misguided Concept
Anyone manufacturing their product wants it to be on time, within budget, at the right level of quality and reliability, and in compliance with market regulations, but in terms of safety, they also don’t want it to be copied! There is … Continue reading
Posted in New Product Launch
Tagged market research, patents, new product launch, prototyping
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Crowdfunding Failures: 4 Great Prototypes That Failed To Launch
4 Crowdfunding failures we can learn from Not every great product idea makes it into production. Even some excellent products are crowdfunding failures that didn’t make it past the prototype stage, leaving the inventors, backers, and fans scratching their heads … Continue reading
9 Questions You Need Answers To When Developing A New Product (Part 2)
Sofeast’s CEO Renaud completes part 2 of his journey through 9 of the key questions businesses who’re developing new products commonly need answers to. Here’s part 2 of the podcast covering questions 5-9…(by the way, you can catch up on part … Continue reading
When to get a patent for your new product?
Inventors with a new product concept are rightly concerned with IP protection. They sometimes ask if they should invest in a patent for their new idea ASAP. Renaud and Andrew join Adrian to cover this topic here. You’ll learn about … Continue reading
Posted in IP protection
Tagged patents, legal protection, intellectual property, new product launch
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New Hardware Product Idea Validation For Securing Investors [Podcast]
Renaud and Adrian discuss something that founders of hardware startups often neglect: validating their product idea. Founders love their idea, but is that enough to guarantee success? Will an investor buy into your pitch based on your gut feeling alone? … Continue reading
Posted in Sofeast Podcast
Tagged validating product ideas, getting investment, new product launch
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How To Develop and Launch a New Product? [Podcast]
Sofeast’s CEO Renaud Anjoran is joined on the podcast by special guest Liz Long, founder of Learn to Make a Product, a platform that supports customers to launch products, providing expert advice and assistance to set up their supply chains, … Continue reading
