Last updated: November 7, 2025

In this episode of China Manufacturing Decoded, Adrian and Renaud unpack seven critical pitfalls that hardware startups routinely fall into during the path from working prototype to mass manufacturing. They explain why these mistakes happen, the consequences they bring, and how to sidestep them.

 

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Show sections

  • 01:19 – Why moving from prototype to production is more complex than expected
  • 04:26 – The analogy of the factory as “a big 3D printer” and why it’s wrong
  • 05:42 – Preview of 7 pitfalls discussed in this episode
  • 05:56 – Pitfall #1: Confirming a product design that isn’t ready for mass manufacturing
  • 10:02 – Pitfall #2: Going for tooling before the product design is frozen
  • 13:40 – Pitfall #3: Running a Kickstarter/Indiegogo campaign too early
  • 19:33 – Pitfall #4: Crowdfunding with no margin (and the debt it creates)
  • 23:30 – Pitfall #5: Not preparing a test plan for performance and reliability
  • 27:29 – Pitfall #6: Skipping pilot runs before mass production
  • 30:07 – Pitfall #7: Failing to have the manufacturer sign a development/manufacturing contract
  • 36:01 – Recap of all 7 pitfalls and final thoughts

 

Extra resources to dive deeper

 

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Adrian Leighton

About Adrian Leighton

Adrian is the Sofeast group's experienced marketer and has worked in manufacturing for around a decade. He has a particular interest in new product development and sharing important manufacturing news from China. If you've read, watched, or listened to some Sofeast content, Adrian has probably had a hand in it!
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