Tag Archives: new product launch

Last updated: November 7, 2025

The 7 Most Common New Product Launch Pitfalls in China

Posted on June 26, 2020 by Renaud Anjoran

Western companies increasingly work with Chinese manufacturers on product development for their new product launch. In most cases, things don’t turn out the way customers want. I thought I’d highlight the 7 most common new product launch pitfalls I have … Continue reading →

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Sofeast’s R&D team compared to other ways to handle prototyping & product development

Posted on March 31, 2020 by Renaud Anjoran
If you're developing and manufacturing a new product this table will show you your options and some of their key pros and cons. Should you wish to work with our team to help you develop and produce your products in … Continue reading →
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New Product Launch Plan: How To Get It Right [Action Plan]

Posted on January 15, 2020 by Renaud Anjoran

Launching a new product is a decisive time for any business, especially SMEs, hardware startups, and entrepreneurs who are new to the process in China. We’ve been helping importers bring their products to market quickly and successfully for years. Read … Continue reading →

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