Tag Archives: NPI

One Thing You Need To Do BEFORE You Start Mass Production! [Podcast]

Posted on June 27, 2022 by Adrian Leighton

The Sofeast Group’s head of New Product Development, Andrew Amirnovin, joins Adrian to warn you about the ONE THING YOU MUST DO BEFORE GOING INTO MASS PRODUCTION! We won’t give it away here – you’ll have to listen to the … Continue reading →

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The NPI Process: Trouble Awaits If You Skip Its Steps! [Podcast]

Posted on January 22, 2022 by Adrian Leighton

After we hit 10,000 downloads we promised we’d revisit New Product Introduction ~ here we go! We’ve written before about the complexity of the New Product Introduction process, and this can be off-putting for entrepreneurs and SMEs who’re new to … Continue reading →

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8 Ways To Get Funding For Hardware Startups

Posted on November 5, 2021 by Renaud Anjoran

Aside from the R&D costs, sourcing materials and components, mold fabrication, paying your supplier, and shipping costs, entrepreneurs have the worry of finding funding for hardware startups to pay for all of this, long before a product starts manufacturing and … Continue reading →

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Why The New Product Design & Introduction Process Is More Complex Than You May Think [Podcast]

Posted on September 18, 2021 by Adrian Leighton

Sofeast’s CEO Renaud Anjoran is joined by an experienced British product designer and friend of the podcast Andy Bartlett to discuss the NPI process and product design best practices for new and unique products, with a focus on the early … Continue reading →

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Getting To Grips With Non-Recurring Engineering Costs (NRE) [Podcast]

Posted on April 16, 2021 by Adrian Leighton

In this episode of the podcast, we discuss Non-Recurring Engineering costs for manufacturers. As the name suggests, these costs are usually one-off and are what it takes to get your product into production. These costs are perhaps better known as … Continue reading →

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Why You Need Mature Product Designs BEFORE Working With A Chinese Manufacturer!

Posted on February 17, 2021 by Renaud Anjoran

As part of our design support service, we have been talking to many inventors who are planning to manufacture their new products in China about the importance of starting with mature product designs. What many don’t understand is, there are several … Continue reading →

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Toy Safety Tips: The Right Mindset for Inventors & Designers

Posted on November 16, 2020 by Andy Bartlett

Let’s get into a list of toy safety tips that will help you get into the right mindset to build safety into your toys from the start of the process and avoid anything as drastic as a safety recall. Inventors … Continue reading →

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What Is Agile Design When Developing New Products?

Posted on November 9, 2020 by Andy Bartlett

What is Agile design? Agile design is a highly collaborative way of design and developing new products that breaks big tasks into groups of subtasks to be performed in short ‘Sprints.’ These tasks are regularly reported back to the virtual … Continue reading →

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The 7 Most Common New Product Launch Pitfalls in China

Posted on June 26, 2020 by Renaud Anjoran

Western companies increasingly work with Chinese manufacturers on product development for their new product launch. In most cases, things don’t turn out the way customers want. I thought I’d highlight the 7 most common new product launch pitfalls I have … Continue reading →

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Sofeast’s R&D team compared to other ways to handle prototyping & product development

Posted on March 31, 2020 by Renaud Anjoran
If you're developing and manufacturing a new product this table will show you your options and some of their key pros and cons. Should you wish to work with our team to help you develop and produce your products in … Continue reading →
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