Why The New Product Design & Introduction Process Is More Complex Than You May Think [Podcast]

Sofeast’s CEO Renaud Anjoran is joined by an experienced British product designer and friend of the podcast Andy Bartlett to discuss the NPI process and product design best practices for new and unique products, with a focus on the early design stages where the concept is being defined. For many entrepreneurs, there is a disconnect between expectations and reality when developing new products.

Those with an idea for a unique new product who are new to developing and launching new products sometimes think the NPI process goes smoothly like this:

When, in reality, there will probably be a number of ups and downs and it is longer and more complex than they first thought (see the graph below, how many elements are there that they maybe haven’t considered yet?):

Andy brings a product designer’s point of view to proceedings, and he and Renaud provide some helpful examples and explore the many stages of product design, development, and launch, and lift the lid on what can increase your risks and costs. Together they also offer tips to help you navigate this process more easily.

 

Listen here!

Listen: Exploring Product Design & NPI Process Best Practices For A New Product

Watch: Watch on YouTube

 

Episode sections

• 00:00 – Introduction. 
  
• 01:03 – Going through the NPD process from the buyer’s side and its deliverables in detail.
• 04:06 – The latest version of design files. 
• 05:42 – The BOM.
• 07:28 – Risk mitigation.
• 09:28 – Elements and learnings from the automotive industry (PPAP). 
• 10:49 – Risk analysis – FMEA on design & processes.
• 14:28 – The process flow chart/diagram.
• 15:55 – The control plan.
• 19:37 – Calibration or verification certificates of fixtures and instruments for checking quality.
• 21:44 – Product QC inspections.
• 23:31 – Pilot run stage – EVT, DVT, PVT.
• 28:03 – Engineering changes.
• 29:23 – Prototypes/tooling/PP samples.
• 31:44 – Does every type of part or product require such stringent deliverables?
• 33:45 – Wrapping up

 

Related content…

• Analysing the (NPI) New Product Introduction Process & its Benefits [Podcast]
• Why Pilot Runs Are A ‘Must-Do’ When Launching New Products [Podcast]
• NPI Process (New Product Introduction)
• NPD Project Constraints (3 common examples)
• Why You Need Mature Product Designs BEFORE Working With A Chinese Manufacturer!
• 3 Key Process Improvement Tools You Need To Start Using: Flow Chart, FMEA, Control Plan
• Developing New Products? Which Suppliers Are The Right Fit For You?
• The New Product Introduction Process For Hardware Startups [Guide]
• Get help to develop and launch your new product from Sofeast’s product engineering team

 

Listen, rate, & subscribe to the ‘China Manufacturing Decoded’ podcast on your favorite provider

There are more episodes to come, so remember to rate us and subscribe! You can find us on:

• Apple Podcasts
• Spotify
• Stitcher
• Google Podcasts
• TuneIn
• Deezer
• iHeartRADIO
• PlayerFM
• Listen Notes
• Podcast Addict
• The podcast’s website at China Manufacturing Decoded

If you enjoyed this episode, don’t forget to give us a 5* rating and share it with your network if you enjoy listening!