When Is Product IP Most At Risk From Copycats? [Podcast]Renaud explores some of the key situations where your product IP can be at risk by copycats, especially if you have a new, innovative, and/or popular product.

In this episode, he explains when IP can be at risk, who might try to copy your product, and what you can do to fight back and protect your intellectual property!

 

Listen here!

Listen: What Are The Main Risks To Your Product IP?

Watch: Watch it on YouTube

 

Episode sections

  • 00:00 – Greetings & introduction
  • 00:58 – A chat about rising covid infections in China and what it might mean
  • 05:37 – Today’s topic – sources of risks to your product IP when developing and manufacturing it in China. This is based on our new guide: IP Protection in China when Developing Your New Product [Importer’s Guide].
  • 06:36 – What kinds of products are most at risk of having their IP compromised and misused?  
  • 09:33 – What are the main risks to someone who’s developing and manufacturing a new product? There are 4 situations to be aware of:
    – Being copied early from within your supply chain
    – Being copied early from outside of your supply chain
    – Being copied later from within your supply chain
    – Being copied later from outside of your supply chain
  • 12:30 – (1). Who’s at risk of copying us early from within our supply chain and what can be done to avoid it?
  • 19:28 – Compartmentalizing the supply chain. 
  • 21:07 – Legal tools to prevent or mitigate being copied. 
  • 23:18 – (2). Who’s at risk of copying us early from outside of our supply chain and what can be done to avoid it? 
  • 28:45 – Why copycat products can be made by companies anywhere, not just in China. 
  • 31:05 – The difference between copying a product idea and counterfeiting one. 
  • 34:01 – (3). Who’s at risk of copying us later on from within our supply chain and what can be done to avoid it? 
  • 38:16 – (4). Who’s at risk of copying us later on from outside of our supply chain and what can be done to avoid it? 
  • 41:27 – Patents as protection.
  • 41:55 – Wrapping up

 

Related content…

 

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About Adrian Leighton

Adrian is the Sofeast group's experienced marketer and has worked in manufacturing for around a decade. He has a particular interest in new product development and sharing important manufacturing news from China.If you've read, watched, or listened to some Sofeast content, Adrian has probably had a hand in it!
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