Renaud takes you through the more theoretical side of quality, sharing several interesting definitions, exploring the difference between ‘little q’ and ‘Big Q’ quality, and sharing some insight into how to improve quality in your supply chain.

Every importer sees the value in better quality, but if your focus is simply on if a finished product is or is not acceptable as per your specifications then you could be missing an opportunity to improve the factors and processes that affect quality all the way from design to production.


Listen here!

Listen: What Is Quality?

Watch: On YouTube


Episode sections

  • 00:00 – Greetings and Renaud’s first in-person presentation in 3 years (!) at the Global Sources show in Hong Kong.
    You can rewatch Renaud’s presentation about how to find the RIGHT suppliers on the Sofeast LinkedIn page 👀
  • 03:27 – Today’s topic: What is Quality?
  • 04:42 – ‘Little q’ quality.
  • 09:45 – ‘Big Q’ quality.
  • 11:38 – Deming’s Total Quality Management principles.
  • 13:36 – Juran: A smart definition of quality.
  • 18:59 – Getting away from ‘Little q’ quality.
  • 20:35 – Customer quality expectations differ from product category to product category.
  • 23:40 – David Garvin’s book: Managing Quality.
  • 35:57 – Summary about quality.
  • 38:40 – Wrapping up.


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