How Can Poor Quality & Reliability Products Affect Your Business? [Podcast] Our CEO Renaud is joined by Sofeast’s head of New Product Development, Andrew Amirnovin who has an electrical engineering background and keen focus on product reliability, and Clive Greenwood who’s a quality consultant at WWMG associates and is a Six Sigma Black Belt with a special focus on medical devices and product compliance. This is a bumper episode where the three experts take you on a deep dive into how poor quality and reliability negatively impacts your business.

They explain:

  • What poor product quality & reliability is
  • Some well-known examples of products that failed and caused the manufacturer big problems
  • The negative effects & costs you’ll face, such as safety recalls, rework costs, damaged brand reputation, and more
  • Strategies to prevent poor quality & reliability problems
  • How to build an effective QMS (quality management system)


Listen here!

Listen: The Long-Term Costs of Poor Quality & Reliability (feat. Clive Greenwood & Andrew Amirnovin)

Watch on Youtube


Episode sections

  • 00:00 – Greetings & today’s topic
  • 01:16 – Clive & Andrew introductions and industry experience
  • 03:59 – Some real-life examples of products that suffered from bad quality and reliability
  • 11:17 – People often focus on quality, but not reliability. A mistake?
  • 17:28 – How to make a reliable product and prevent quality & reliability issues?
  • 27:27 – Where do design engineers go wrong?
  • 34:34 – Compliance standards
  • 37:22 – A list of typical costs of poor quality once a bad product hits the field
  • 39:39 – The example of a defective toy and how it affected the brand
  • 42:47 – The relationship between the design and quality & reliability teams
  • 47:45 – Process risk analysis
  • 50:51 – The 8D corrective action process
  • 55:26 – Summary and conclusion


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