Adrian and Andrew Amirnovin kick off 2024 by going through 7 key New Product Introduction tasks you need to be aware of to get a positive outcome before mass producing your product. If this is the year you bring a product to market, get ahead of the curve by bearing these 7 things in mind from one of our most experienced team members who is also Head of Compliance and Reliability.

 

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sofeast NPI process large quantities

Episode sections

  • 00:00 – Greetings and introduction.
  • 03:01 – 1. Document your requirements early during the design and development phase.
  • 06:36 – 2. Do functionality and reliability testing.
  • 10:19 – 3. Compliance testing and pilot run before pre-production.
  • 13:54 – 4. Do final reliability testing.
  • 15:20 – 5. Lock the BOM.
  • 17:16 – 6. Validate tooling and manufacturing.
  • 20:26 – 7. Focus on shipping in the post-production period.
  • 21:13 – Why it pays importers to be knowledgeable about the NPI phases, even if you work with a manufacturer to do the development and manufacturing.
  • 25:17 – Wrapping up.

 

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About Adrian Leighton

Adrian is the Sofeast group's experienced marketer and has worked in manufacturing for around a decade. He has a particular interest in new product development and sharing important manufacturing news from China.If you've read, watched, or listened to some Sofeast content, Adrian has probably had a hand in it!
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