Tag Archives: product development process

The Iron Triangle of NPI: What to Sacrifice: Time, Cost, or Quality? [Podcast]

Posted on January 2, 2026 by Adrian Leighton

In the first episode of 2026, Adrian is joined by Paul Adams to unpack a concept that quietly shapes every product development project: the Iron Triangle of New Product Introduction (NPI). If you’ve ever launched late, gone over budget, or … Continue reading →

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Traffic Lights for Product Success. How Phase Gates Save Time & Money [Podcast]

Posted on August 22, 2025 by Adrian Leighton

Adrian is joined once again by Paul Adams, the Sofeast Group’s Head of New Product Development, based at Agilian Technology, our contract manufacturer, to discuss the importance of phase gate (or stage gate) reviews in new product introduction (NPI). Listen … Continue reading →

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5-Step Process To Fix Returned Products’ Problems

Posted on May 26, 2023 by Adrian Leighton

Sofeast’s resident reliability expert and head of New Product Development, Andrew Amirnovin, joins Adrian from the team to show you the 5-step process of how to fix problem products that are being returned by customers. Everyone hopes they won’t be … Continue reading →

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The 4 Key Stages Of The Toy Development Process

Posted on November 2, 2020 by Andy Bartlett

Creating for Kids is perhaps the most rewarding and fun sector to design for, so if you are about to take the plunge in this arena then welcome, strap yourself in and enjoy the ride! In this post, we’ll be … Continue reading →

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