Renaud hosts and is joined by Fredrik Gronkvist, founder of, to discuss near-sourcing from Europe + Turkey (and Mexico for North American buyers) VS buying from China. Fredrik has done a lot of research on how to source from China alternatives and he now offers a supplier database for subscribers to help make finding the right option easier. Here he shares his advice on near-sourcing and how it differs from the traditional approach of buying from China.


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Episode sections

  • 00:00 – Greetings and introduction.
  • 04:14 – What are the key challenges importers face when near sourcing?
  • 08:14 – How to improve your chances of receiving a response from non-Chinese suppliers?
  • 11:04 – What is the impact of near sourcing on MOQs and lead times?
  • 17:03 – Does near sourcing reduce quality and compliance risks?
  • 22:40 – Does it make sense for all types of products?
  • 27:23 – Is the process of identifying and screening potential suppliers in Europe/Turkey the same as in China or Vietnam?
  • 32:19 – How should buyers approach sourcing from nearby countries? (Summary)
  • 33:24 – Wrapping up.


Related content…


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