From Product Concept to Market: Costs, Milestones, and Pitfalls. [Podcast]

Adrian and Renaud talk you through the intricate journey of taking a consumer electronic product from concept to market.

They discuss the various milestones, tasks, and example costs involved in this process. From the initial product concept and design to prototyping, compliance testing, and finally mass production, they provide a comprehensive overview of what it takes to bring a new product to the shelves.

Additionally, they highlight common pitfalls and mistakes to avoid, ensuring a smoother path to success for any aspiring product developer. Whether you’re new to the industry or looking to refine your approach, this episode is packed with valuable insights and practical advice.

Hit play to listen to this discussion that helps you understand the complexities of product development and manufacturing in Asia.

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Episode sections

• 00:00 – Introduction and greetings.
• 04:29 – Typical cost drivers.
• 09:15 – Getting to a mature product concept (requirements, design, renderings). 
• 15:18 – Going through prototyping.
• 22:54 – Tooling.
• 26:01 – Pilot run and compliance and safety certifications.
• 27:46 – Production and logistics.
• 30:43 – Common mistakes made during product development.
• 37:14 – Wrapping up.

Related content…

• • Podcast series about Vetting Chinese suppliers
  • The example of the Juicero
  • What’s the investment required to bring a product to market?
  • Kickstarter projects that failed after promising amazing products
  • How to calculate landed cost
  • What is an NRE Cost (Non-Recurring Engineering)?
  • Get help from Sofeast to bring your new product to market step-by-step

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