Tag Archives: trade fair tips

Making Trade Fairs Work for You: PR & Lead Generation at IFA Berlin [Podcast]

Posted on October 3, 2025 by Adrian Leighton

In this episode, Adrian is joined by Kate, who has just returned from IFA Berlin, Europe’s biggest consumer electronics trade fair. Together, they share key takeaways from the event, focusing on how PR can make or break your trade fair … Continue reading →

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CES 2023: Our Review of the Coolest Products and Niches

Posted on January 16, 2023 by Adrian Leighton

CES is one of the world’s largest and most influential consumer electronics trade shows and our CEO Renaud attended this year at the start of January in Las Vegas. Many of Sofeast’s clients develop innovative new electronic products, so if … Continue reading →

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How To Get More Out Of A China Trade Fair Visit For Importers

Posted on September 22, 2019 by Adrian Leighton

October is a major month of the China trade fair season, with the Canton Fair in Guangzhou, and some other shows in Hong Kong. Many importers will be getting ready to head over to China to source new manufacturers or … Continue reading →

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