In this episode, Adrian is joined by Kate, who has just returned from IFA Berlin, Europe’s biggest consumer electronics trade fair. Together, they share key takeaways from the event, focusing on how PR can make or break your trade fair success. Whether you’re a hardware startup, consumer electronics brand, or just preparing for your next exhibition, this episode offers actionable advice on getting media coverage, generating leads, and making the most out of your investment in trade shows.
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Listen to the episode or watch on YouTube
Show sections
- 00:00 – Intro
- 01:11 – First Impressions of IFA Berlin
- 05:01 – Why PR Preparation Matters
- 10:16 – Capturing Leads & Pre-Orders
- 13:46 – IFA vs. CES Traffic
- 16:31 – Tools, Takeaways & What’s Next
- 18:41 – End | Wrap-Up
Key Takeaways
- PR is the difference-maker at trade fairs.
- Choose the right PR path for your budget ($1k–$10k).
- Always capture pre-orders or deposits on-site.
- CES = volume, IFA = quality contacts for Europe.
- Repurpose media mentions to strengthen your brand credibility.
Extra resources to dive deeper
- How To Get More Out Of A China Trade Fair Visit For Importers
- How To Fight Back Against Fake Goods In China Trade Shows
- The Evolution of Hong Kong Trade Shows
- China Trade Shows: Don’t Get Your New Product Designs Stolen
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