Tag Archives: product concept

Last updated: February 14, 2026

Why The New Product Design & Introduction Process Is More Complex Than You May Think [Podcast]

Sofeast’s CEO Renaud Anjoran is joined by an experienced British product designer and friend of the podcast Andy Bartlett to discuss the NPI process and product design best practices for new and unique products, with a focus on the early … Continue reading

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Why You Need Mature Product Designs BEFORE Working With A Chinese Manufacturer!

As part of our design support service, we have been speaking with many inventors planning to manufacture their new products in China about the importance of starting with mature product designs. What many don’t understand is that several steps just can’t … Continue reading

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