Tag Archives: product concept

Why The New Product Design & Introduction Process Is More Complex Than You May Think [Podcast]

Sofeast’s CEO Renaud Anjoran is joined by an experienced British product designer and friend of the podcast Andy Bartlett to discuss the NPI process and product design best practices for new and unique products, with a focus on the early … Continue reading

Posted in Sofeast Podcast | Tagged , , , , , | Leave a comment

Why You Need Mature Product Designs BEFORE Working With A Chinese Manufacturer!

As part of our design support service, we have been talking to many inventors who are planning to manufacture their new products in China about the importance of starting with mature product designs. What many don’t understand is, there are several … Continue reading

Posted in Product Design, New Product Launch | Tagged , , , , , , , | Leave a comment