Tag Archives: new product development

Technology Readiness Levels: Helpful for today’s manufacturers?

Posted on October 20, 2023 by Adrian Leighton

Renaud hosts and is joined by Sofeast’s senior engineer Paul Adams to go through Technology Readiness Levels which is a product development framework that is often used to gauge the progress of a new product launch project, especially during prototyping. … Continue reading →

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The Benefits of a Feasibility Study (during new product development)

Posted on September 1, 2023 by Adrian Leighton

Renaud and Adrian talk about what a feasibility study for new products is, its benefits, and everything you need to know in order to implement yours. This will really help you to identify potential issues long before you manufacture your … Continue reading →

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3 New Product Launch Tips for E-commerce Sellers

Posted on July 19, 2023 by Renaud Anjoran

E-commerce sales are enduringly popular and here at Sofeast a number of our clients sell products that way. With the latter in mind, here are a few tips to help you get better results…

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Answering 4 Listener Questions On Our Podcast (July ’23)

Posted on July 7, 2023 by Adrian Leighton

Sofeast’s CEO Renaud answers four exciting questions from our listeners in this episode. We cover new product development, if and how to start purchasing and importing electronics, supplier bankruptcy, and tips for controlling product quality and reliability.    Listen to … Continue reading →

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How to Manufacture a New Product with the Customer Journey in Mind

Posted on June 9, 2023 by Adrian Leighton

Sofeast’s CEO Renaud and head of New Product Development, Andrew discuss how to build a product while keeping the whole customer journey in mind. Making a good product is just one step of the journey, and in fact, there are … Continue reading →

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9 Questions You Need Answers To When Developing A New Product (Part 1)

Posted on April 28, 2023 by Adrian Leighton

Sofeast’s CEO Renaud is joined by Adrian from the team and they’re going to go through 9 of the key questions businesses who’re developing new products commonly need answers to. Here’s part 1 of this podcast covering questions 1-4…(by the … Continue reading →

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8 Tips For Software Companies Bringing A New Hardware Product To Market

Posted on April 7, 2023 by Adrian Leighton

Renaud and Andrew talk about how to develop hardware products specifically for software companies used to using an agile design approach (often SCRUM) for software products that now need to create a new hardware product to support their business (such … Continue reading →

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CES 2023: Our Review of the Coolest Products and Niches

Posted on January 16, 2023 by Adrian Leighton

CES is one of the world’s largest and most influential consumer electronics trade shows and our CEO Renaud attended this year at the start of January in Las Vegas. Many of Sofeast’s clients develop innovative new electronic products, so if … Continue reading →

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How To Develop and Launch a New Product? [Podcast]

Posted on September 23, 2022 by Adrian Leighton

Sofeast’s CEO Renaud Anjoran is joined on the podcast by special guest Liz Long, founder of Learn to Make a Product, a platform that supports customers to launch products, providing expert advice and assistance to set up their supply chains, … Continue reading →

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When and Why a Product Failure Analysis is Required [Podcast]

Posted on August 26, 2022 by Adrian Leighton

Sofeast’s CEO Renaud Anjoran and Adrian from the team discuss product failure analysis. This is an action you should consider taking if you suddenly experience quality, reliability, or safety problems with your product during development or, more commonly, once it’s … Continue reading →

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