Why Did The Titan Sub And Siemens Gamesa Wind Turbines Fail?

Sofeast’s CEO Renaud and Andrew Amirnovin, reliability expert and our head of New Product Development, try to get to the bottom of why two high-profile reliability failures in the news recently occurred, namely the Oceangate Titan submersible and the Siemens … Continue reading

sofeast china raw materials price indices

Here’s the monthly update from Sofeast’s sourcing team who has been tracking the costs of commonly used raw materials from China for the past year to help you understand where the market is right now. If you or your supplier … Continue reading

EU Product Compliance Overview & Tips for Buyers

Sofeast CEO Renaud welcomes our friend Fredrik Grönkvist of Compliancegate.com to the show today to discuss all things EU product compliance. Fredrik provides a helpful overview of the common types of banned or restricted substances that you need to look … Continue reading

Discussing the NPI Process for Effective Product Development

Renaud recently appeared on “The Seller Process Podcast” with its host Gianmarco to discuss the NPI process for effective product development and risk mitigation for entrepreneurs who are bringing a new product to market soon. They cover the following topics: … Continue reading

Partnering with a Chinese Factory A Misguided Intention

Renaud discusses why some foreign buyers bend too far at the cost of protecting their own business with Chinese manufacturers in order to be a good ‘partner.’ Here’s why this is a misguided intention, and some advice on what you … Continue reading

3 New Product Launch Tips for E-commerce Sellers

E-commerce sales are enduringly popular and here at Sofeast a number of our clients sell products that way. With the latter in mind, here are a few tips to help you get better results…

Help! I Have No Idea What Reliability Testing My Product Needs.

Sofeast’s Andrew Amirnovin, product reliability expert, joins Adrian from the team to introduce reliability testing and explain the kinds of questions you’ll need to answer if you’re bringing a new product to market and want to assure that it’s as … Continue reading

Answering 4 Listener Questions On Our Podcast (July ’23)

Sofeast’s CEO Renaud answers four exciting questions from our listeners in this episode. We cover new product development, if and how to start purchasing and importing electronics, supplier bankruptcy, and tips for controlling product quality and reliability.    Listen to … Continue reading

Robust Design Enhancing Product Quality and Performance

Introduction Robust design, also known as the Taguchi Method, offers a systematic framework to tackle challenges like variations in manufacturing and enhance product quality (it’s a sophisticated method of Design for Quality). By integrating robust design principles into the product … Continue reading

Top 10 Things Affecting Electronic Product Design Costs

Sofeast’s Andrew Amirnovin, reliability expert and head of New Product Development, joins Adrian from the team to go through his top 10 things that affect electronic product designs (although they’re also relevant for many types of products in a lot … Continue reading