AI product design appeals to today’s industrial designers who are looking for improvements in efficiency and creativity.

We’re going to explore how combining two innovative AI tools, ChatGPT and Midjourney, could change the way designers approach the early concept discovery phase of Industrial Design, providing compelling ideas that they otherwise may not have come up with.

 

 

AI Product Design: An ideas powerhouse

Product designers are under pressure to devise innovative and feasible product ideas during the concept discovery phase early on during ID. At this stage, it’s possible to flex one’s creative muscles, and while not every idea will be suitable, they at least need to generally be feasible in terms of being something that can eventually be transformed into a tangible product that will be well-received on the market.

Great designers will be experienced at coming up with great ideas for the product, but AI product design can be used to support their work and generate even more suitable options which will, hopefully, allow the designer to discover unique learnings and concepts that would otherwise not have been found.

In addition, using AI tools in the design process makes product design and ideation possible even for novice designers or beginners who are not well-versed in Industrial Design.

Two AI tools that can be combined

Some industrial designers are now choosing to combine AI with designing new products by using these two tools:

  1. ChatGPT is used to brainstorm and clarify product ideas into suitable concepts.
  2. Midjourney transforms the text concepts into artistic and compelling concept images that can be used to kick off the design project.

Benefits of generative AI product design

You will see how the AI product design provides interesting benefits:

  • Devise more ideas than before
  • Streamlined and more efficient process
  • Supports the designer’s natural creativity
  • Unearth creative ideas that may otherwise have been missed

 

How do the AI tools work together?

The tools working together are an AI product concept generator, and to demonstrate how the process works and the kinds of results you may be able to obtain we’ve prepared a video showing the combination of ChatGPT and Midjourney used by a product designer.

 

Want to know more?

If you have any questions about how we used AI tools to come up with product concepts, or about product design in general, get in touch and we’ll be happy to explain further.

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