Sustainable manufacturing is where we manufacture products while focusing on reducing our impact on the environment as much as possible by reducing energy usage and use of natural resources.
From an environmental standpoint, to be sustainable is to cause little or no damage to the environment and therefore be able to go on for a long time. This is why solar energy, for example, is sustainable – it is naturally occurring in sunlight and doesn’t require the burning of fossil fuels to create.
Does sustainable manufacturing make good business sense?
Today’s consumers are increasingly more aware of their favoured brands’ impact on the environment, in fact a Unilever report suggests that ‘a third of consumers (33%) are now choosing to buy from brands they believe are doing social or environmental good.’
Therefore becoming a sustainable manufacturer, or taking steps to increase sustainability, does make sense today.
Sustainable manufacturers can expect to:
- Reduce cost and waste through the 4Rs: Reduce, Re-use, Recycle, and Review/Refuse
- Attract new consumers who are interested in sustainable products
- Enhance your company’s reputation as being a legitimate ‘green’ player
- Create a foundation for future success as global demand for environmentally-friendly products increases
- Be better placed to cope with new regulations driving companies towards greener solutions
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